Book in 1 Sentence

10X Rule = 10 times the thoughts + 10 times the actions of other people.

3 Key Insights

“Money and power follow attention, so whoever can get the most attention is the person who takes the most action and sooner or later will get the most results.”

“Succeed so big that no one person or event or series of missteps can take you down! Anything that you give only average amounts of attention to will start to subside and will eventually cease to exist. The marketplace will sense by your actions that you are a force to be reckoned with and are not going away—and it will begin to respond accordingly.”

“Make your fire so big and so hot that others will have no choice but to sit around it in amazement. You will never have all the answers, your timing will never be perfect, and there will always be obstacles and difficulties. However, you can always count on one thing: Taking massive actions consistently and persistently and then following up with more fourth degree actions are the only ways to guarantee the success you desire. Always go all in on massive action. “

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NOTES & QUOTES

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3 MINDSET must-haves!

1. Domination mindset

Forward thinkers don’t copy. They don’t compete—they create. They also don’t look at what others have done. Stay ahead of the pack – do what others refuse to do.

seek out unfair advantage—Find something they cannot do, maybe because of their size or their commitment to other projects, and then exploit that.

The message you want to send to the marketplace through your persistent actions is, “No one can keep up with me. I’m not going away. I am not a competitor. I am the space.”

Never cut anything, never dilute greatness, never pull back on your horsepower, and never put a limit on your ambition, drive, and passion. Demand obsession of yourself and all those around you. Never make it wrong to be obsessed; instead, make it your goal.

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2. Overcommit and overdeliver Mindset!

The only way to increase appointments is to increase the number of people to whom you speak—and then amplify the reasons why they should make time for you.

Overcommit your energy, resources, creativity, and persistence. Know that you are all in on every activity, every time you take action, every day you’re in business.

If you allow the economy to determine your choice, you will never be in control of your own economy. Your energy, efforts, creativity, and personality are worth more than the dollars that men create and machines print.

3. Omnipresence—in all places, at all times (out in the arena) Mindset!

The things that are assigned the most value on this planet are believed to be available everywhere. It is impossible to amass true success without thinking in terms of making your ideas, products, services, or brand universal.

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For your life You must first make a vow to have your brand, idea, concept, company, product, or service make a footprint on the planet. To do so, you have to get involved with your community, school system, neighborhood, and local politics. You have to attend and be seen at events, write in the local paper, and get connected to the players in your community. Once involved do everything possible to stay active, have people see you, read you, hear you, and think about you. Say yes to every opportunity to get your word out. Write about it, talk about it, give lectures on what you do, and even bark on the street corners if you have to. Commit to omnipresence!

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The Rule Book.

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[Rule 1] Average Is a Failing Formula – Study what average people do, and prohibit yourself from considering average as an option. Surround yourself with exceptional thinkers and doers. It doesn’t matter what position you hold— whether you are leading a group or are part of a group—your success is limited to the ability of those around you.

[Rule 2] Don’t rest, and don’t stop—ever. Success tends to bless those who are most committed to giving it the most attention. The best way to quit worrying about competition and uncertainty is to build a fire so large and so hot that everyone in the world—even your competition—comes to sit by your fi re for warmth.

[Rule 3] Fear is a sign to do whatever it is you fear—and do it quickly. When you allow fear to set you back, you lose energy, momentum, and confidence—and your fears will only grow.

[Rule 4] Demonstrate Courage The more frequently you can do things that scare you a bit, the more others will label you as courageous— and then gravitate toward you. Courage comes to those who act, not to those who think, wait, and wonder.

[Rule 5] Always Say “Yes” You must take every opportunity that comes your way. The goal is to be seen, thought of, and considered—in one way or another. Your only problem is obscurity, not talent. Successful people see all situations—even problems and complaints—as opportunities.

[Rule 6] Seek to Solve Problems One of the fastest and best ways to separate yourself from the masses is to establish yourself as someone who makes situations better, not worse.

[Rule 7] Be on a Mission You must undertake every activity with the zealous attitude that this endeavor could forever change the world. Approach every phone call, e-mail, sales visit, meeting, presentation, and day you spend at the office not as a job but as a calling for which you will forever be known.

[Rule 8] Have a High Level of Motivation This isn’t the kind of enthusiasm that lasts for a few hours, a day, or a week; it’s based on what you do each day to stimulate yourself toward actions and inspire yourself to keep going.

[Rule 9] Create Your Own Reality Don’t be interested in what other people deem possible or impossible; only care about producing the things you dream are possible. Never be sold on the idea of dealing in others’ beliefs or guidelines, and never submit to the agreed-upon “reality.” Create what you want and have a high disregard—even dislike—for mass agreement.

[Rule 10] Be Uncomfortable Those who succeed were—at one point or another in their lives—willing to put themselves in situations that were uncomfortable, whereas the unsuccessful seek comfort from all their decisions.  So be willing to be uncomfortable, and do what makes other people uncomfortable as well.

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Further Recommendations

• Show your work [Austin Kleon]
• See you at the Top [Zig Ziglar]
• First things First [Stephen R. Covey]
• The 4-Hour Work Week [Timothy Ferriss]
• Integral Life Practices [Ken Wilber]
• The Happiness Equation [Neil Pasricha]
• Deep Work [Cal Newport]
• Talk like Ted [Carmine Gallo]
• The Charisma Myth [Olivia Fox Cabane]
• Make yourself Unforgettable [Dale Carnegie Training]

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